Deanna Blackwell

Deanna Blackwell is a User Experience Designer at Amazon, where she creates personalized shopping experiences across global stores, including Amazon Fashion, Keep Shopping For, Mission Hub, and NavX. With a background in anthropology, fashion design, and technology, she brings a human-centered lens to digital innovation.

Deanna and her husband, Jordan, joined the PIC community when their son Josiah started as a Doodlebug. She serves as Co-Chair of the annual ArtStart fundraising committee and values the nurturing, creative environment PIC provides for all children. Originally from Portland, Oregon, Deanna now lives in West Philadelphia with her family.